Rocky Baier
Product Manager
MULTIMEDIA
See the work I did with video, Adobe Spark and multiple social media accounts, growing and expanding viewership.
Daily Wildcat
Multimedia
Feature video on the UA Derby Cats. Collaboration with Victor Garcia, where we shot video and interviewed players together. Music Credit: http://www.purple-planet.com/active/4593376812
My final project for my multimedia class, where I looked at how common robberies were at fast food places around Tucson, and how the workers were all used to being held at gunpoint.
Social Media
See my live coverage of events on Facebook Live!
Grad Protest 11/29/17
Trump Protest 8/23/17
"A" Mountain Lighting
10/22/17
Self-driving car
4/26/17
Brother Dean Returns
9/29/17
Our Social Links
Example post
Short blurb about the article, written by either the editor or one of the Social Editors. I wrote this post, and I had a little more fun using emojis to attract attention.
Article preview and link
How many people we reached. We use this as a way to track how well articles do. This one did fairly well.
How we interact with out viewers. This year we focused on humanizing ourselves, responding to as many messages as possible.
"A" Lighting Across Platforms
I posted on Instagram, Twitter, and Facebook to cover the Homecoming tradition of lighting the "A" on "A" Mountain. Boomerangs and videos omitted for website, but were used to fully tell story.
Amplified A Cappella
I became the Marketing Chair of Amplified A Cappella in my sophomore year, meaning I am in charge of all social media accounts, creating the website, and filming and editing the "Road to ICCAs" video for YouTube. This is one of the more fun social media jobs, because I can do pretty much anything I want, and I saw massive results.
Our Social Links
Our website
AmplifiedAcappella.com was redesigned entirely by me. From there, I keep the members page updated, post original blog posts, and manage the messages we get through our email account. Because I run so many social media accounts, I am on my phone a lot, responding to messages as quickly as possible.
Example post
One of the things I promoted was the Boombox Sessions, our 2016-2017 end of the year recordings. I spread this across all platforms. I designed the album art, the graffiti posts for Twitter, and the thumbnails for YouTube.
YouTube
UA Hillel Foundation
The UA Hillel Foundation is basically a student center for Jewish students to make friends, celebrate holidays such as Shabbat and the High Holy Holidays, and participate in Jewish learning. As a Leibson Engagement Intern, I ran the social medias for Hillel. Because Hillel reaches most of their students through social media, it was pertinent that Hillel's online presence was constant and up to date.
Our Social Links
Example post
Hillel is very events based, so I used my graphic design know-how to make events eye catching and shareable.