Rocky Baier
Product Manager
RESUME
Work
experience
Wick Communications / Tucson, AZ
June 2020 - Present
Product Manager - Community Research (10/21 – Present)
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Lead research into three Arizona communities to understand news needs and combat misinformation
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Partner with Arizona State University’s Walter Cronkite School of Journalism and Mass Communication to conduct research and train nine students on product management and data analysis
Table Stakes Team Leader (3/21 – 1/22)
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Spearheaded company-wide Table Stakes team through sprint-based trials to improve company practices, expand loyal audience base, diversify revenue opportunities, and revitalize company culture
Journalist Product Manager (6/20 – 12/21)
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Grew NABUR, a forum to discuss local news, from >100 to 2,000+ members in Green Valley and 10,000+ members at all NABUR sites nationwide in one year
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Conducted user testing, built prototypes and used agile development techniques to assess product success
AmeriCorps NCCC & The Center for Rural Livelihoods / Cottage Grove, OR
June 2022 - Aug. 2022
Team Leader
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Mobilized a team of 10 corps members to complete 2,353 total service hours and completed 595.5 personal hours for environmentally-focused project with the Center for Rural Livelihoods
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Constructed 6.25 miles of hiking trails, cleared 1825 pounds of unwanted vegetation, removed 1115 pounds of trash, archived 132 historical documents, milled over $100,000 worth of wood, and tended 4 gardens
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Adapted and overcame unexpected situations like inclement weather, severe illnesses, and team conflict
The Daily Star / Tucson, AZ
Jan. 2018 - Dec. 2019
Reporting Apprentice (8/19 – 12/19)
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Uncover and report on environmental and social issues occurring on the U.S./ Mexico border; develop database of legal proceedings for federal courthouse coverage.
Innovation Fellow (8/18 – 5/19)
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Co-created Tu Salud Tucson, a health-news app to help solve healthcare accessibility issues in Latinx community. Demonstrated a projected $100,000+ in earned revenue within the first year launch.
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Partnered with existing health organizations such as the Pima County Health Department and El Rio Health Clinic to improve product content and increase audience awareness; collaborated with coders, designers and staffers on Daily Star Innovation Desk.
Skills
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Writing
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Editing
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UX design
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Product development
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Graphic Design
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Web design
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Proficient in Adobe Suites:
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InDesign
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Illustrator
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Photoshop
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Premiere Pro
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Lightroom
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Bridge
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Problem-solving
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Conversational skills in Spanish
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Leadership
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Work Ethic
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Communication
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Attention to detail
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Multimedia coverage through Social Media platforms, including:
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Facebook
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Snapchat
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Twitter
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Instagram
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DSLR photography
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Layout formation and design for print journalism
Volunteer Positions
Tucson Repair Cafe / Tucson, AZ
Sept. 2019 - Present
Co-Founder
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Co-founded the Tucson Repair Cafe nonprofit to reduce waste and teach repair skills in the community
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Organize rotating group of 20 volunteers and 5 board members, establish and maintain social media presence, craft press releases and bi-monthly newsletters, and partner with local for-profit organizations to host events
Sustainable Tucson / Tucson, AZ
June 2021 - Present
Sustainable Tucson Ambassador (7/21 – Present)
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Completed 14-week Ambassador training program to learn about local and global climate change topics
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Continue training and volunteer efforts through collaborative projects and leadership classes
Zero Waste Committee Member (6/21 – Present)
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Research climate action plans in other cities to create a climate action guide for the Tucson Board of Supervisors
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Establish a reusable container business to reduce take-out container waste
Contact Me
Education
University of Arizona/ Tucson, AZ
Graduated May 2020
Honors Journalism major, Global Journalism emphasis; minors in Spanish, Political Science
Overall GPA 3.93
Honors
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Graduated Summa Cum Laude (2020)
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Daily Wildcat Alumni Award (2020)
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Certificate in Middle Eastern Studies (2020)
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School of Journalism Outstanding Senior Award (2020)
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Phi Beta Kappa Society Membership (2019)
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Kappa Tau Alpha Honors Society Membership (2019)